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Thai retail giants unveil ambitious Chinese New Year campaigns

January 11, 2025

Government incentive scheme and projections of 3% GDP growth inject enthusiasm for Q1

Japanese company hopes Thai boy band will turn its products into hits

March 11, 2023

Brother Commercial (Thailand) is teaming up with boy band PROXIE to reach its target of doubling the number of its young consumers by the end of this year, executives from the company told a press conference on Friday.

Samsung to focus on immersive marketing, catering to Gen MZ

TUESDAY, DECEMBER 20, 2022

Thai Samsung Electronics (TSE) is planning a more intense and immersive marketing campaign aimed at Generation MZ starting next year, TSE's corporate marketing director Paramee Thongcharoen said on Tuesday.

Private firms afraid to hit the pitch just yet with World Cup campaigns

THURSDAY, NOVEMBER 10, 2022

The private sector is wary of investing in the 2022 World Cup as the purchase of broadcast rights has not been completed yet.

Developers run aggressive campaigns

THURSDAY, JUNE 09, 2016

LISTED RESIDENTIAL developers have launched aggressive marketing campaigns to boost sales in the current quarter, having witnessed only slight growth in demand following the expiry at the end of April of the government measure to reduce transfer and mortg

Coca-Cola earmarks Bt200m for new marketing campaign

THURSDAY, OCTOBER 08, 2015

Coca-Cola (Thailand) Co has set aside a marketing budget of Bt200 million for its latest sales campaign titled "Share a Coke, Share a Feeling'', scheduled to run from October 15 until the end of this year, said the company's marketing manager for spar

True spends Bt60m on brand awareness campaign

TUESDAY, AUGUST 25, 2015

True Corporation has spent at least Bt60 million to launch a campaign called "True Smart Life, Smart City" to foster awareness of its leadership in providing integrated technologies and innovations nationwide.

Gloom prompts aggressive pricing plan at shops

TUESDAY, AUGUST 04, 2015

Supercentres and convenience-store operators have been launching aggressive pricing campaigns to stimulate shoppers' spending and the frequency of store visits during the ongoing period of economic difficulty, which resulted in same-store sales dropping b

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